About us
Elite protocols, taken out of the training ground
The individualised, data-driven nutrition strategies used by practitioners inside Premier League and NBA facilities have historically stayed behind closed doors. UseCoach was built to close that gap — synthesising championship-winning practice into an environment any player can reach.
Co-founder
Matthew Jones, MSc, SENr
Matthew Jones is a high-performance sports nutrition practitioner with over 15 years of applied experience across elite global sport, the military and university settings. He holds an MSc in Nutrition Science (Distinction) from the University of Chester and is accredited by the British Dietetic Association's Sport Nutrition Register (SENr).
He has engineered the fuelling strategies behind some of the world's most successful athletic organisations — from Premier League and Women's Super League football to international federations, NCAA athletics and an NBA championship roster.
- Applied practice
- 15+ yrs
- International football
- 4 federations
- Boston Celtics, 2024
- 1 NBA title
Career history
Director of Sports Nutrition
University of Oregon (NCAA)
Led nutrition provision across a major NCAA athletics programme.
Sports Nutritionist
West Ham United FC — Premier League
Over four years embedded in a Premier League first-team environment.
Consultant Nutritionist
Chelsea FC Women (WSL) · Brentford FC
Applied fuelling and recovery protocols across the women's and men's professional game.
Consultant
Scottish Football Association
International-level nutrition consultancy.
Consultant
Saudi Arabian Football Federation
Including preparation for the 2018 FIFA World Cup.
Head of Department
UAE Armed Forces
Performance nutrition for military populations.
Head of Nutrition
UAE Football Association
Current role, leading nutrition for national team football.
Sports Nutrition Consultant
Boston Celtics — NBA
A pivotal role in the team's 2024 NBA Championship victory.
"Simple, meaningful, and with purpose."
Despite working in environments with limitless resources, the method rejects unnecessary complexity. It is anchored in a strict food first, supplement second doctrine, focused on energy balance, energy availability, minimally processed whole foods and hydration.